Why this launch worked
Easlo spent 6 months building an audience by sharing free Notion tips and templates. The launch tweet included a clear value proposition, beautiful visuals, and a limited-time discount. The key was the pre-existing trust and community.
What Worked
1
Built in public for months before launch
2
Created valuable free content first
3
Used clear before/after visuals
4
Engaged with every comment personally
5
Offered early bird discount