Launch Posts
Resend Launch
Product HuntBu Kinoshita·January 17, 2023
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Why this launch worked
Resend launched as a modern email API for developers, directly challenging SendGrid and Mailgun. Bu Kinoshita built React Email as an open-source project first, which drove massive awareness before the paid product launched. The PH launch earned Golden Kitty for Developer Tools.
What Worked
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Solved a universally hated problem: email deliverability
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Beautiful developer experience and documentation
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Open-sourced React Email to build community first
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Strong technical branding that resonated with devs
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Golden Kitty Award winner for Developer Tools 2023
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Developer ToolsEmailAPI