Simple inventory tracking that stops overselling for small online sellers managing hundreds of product variants across Etsy, Shopify, and Amazon.
Small online sellers, especially craft supply and handmade businesses, are drowning in spreadsheets trying to track hundreds of product variants. They oversell constantly because their Etsy, Shopify, and Amazon inventories don't sync.
12K monthly searches, growing 52%. Millions of Etsy/Shopify sellers using spreadsheets. No tool targets small multi-channel sellers.
Small online sellers with 50-5000 SKUs selling across Etsy, Shopify, Amazon, and craft fairs
NetSuite ($1000+/mo, enterprise), Cin7 ($349/mo, complex), Sortly ($49/mo, physical inventory), SkuVault (warehouse-focused)
In r/SaaS, a craft supply seller described managing hundreds of bead variants with a spreadsheet and constantly overselling. Enterprise tools like NetSuite and TradeGecko are $500+/mo and designed for warehouses with barcodes and forklifts.
The gap is a lightweight tool that syncs inventory across sales channels, alerts on low stock, handles variant management (size, color, material), and costs $20-50/mo. No warehouse management, no shipping integration, no complexity.
18K monthly searches for 'inventory management' with low competition. The craft/handmade niche alone is millions of sellers on Etsy.
Market potential, competitive landscape, and overall business opportunity.
How painful is the problem? Higher scores mean people are actively suffering and willing to pay.
How easy is this to build as an MVP? Considers technical complexity and time to first version.
Is now the right moment? Market trends, technology readiness, and cultural shifts.
1) Build multi-channel sync (Etsy + Shopify + Amazon)2) Add variant management and low-stock alerts3) Target Etsy seller Facebook groups and r/EtsySellers
Multi-channel inventory sync (Etsy, Shopify, Amazon)
Product variant management (size/color/material)
Low stock alerts and reorder points
Sales velocity tracking per SKU
Simple purchase order creation
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