A low-cost SaaS calendar with text reminders and auto-sync for divorced parents managing 50/50 custody.
Divorced parents in 50/50 custody arrangements often face challenges with information sharing between households. One parent may sign kids up for activities on the other's week without notice, appointments get forgotten, and schedules remain disorganized even after two years.
Growing number of co-parenting families seeking affordable, low-friction digital tools post-divorce
Divorced parents with shared custody arrangements
Ohai and Cozi, which either charge both parties or lack seamless integration and notifications
Existing tools like basic shared calendars fall short because they require both parties to actively use the app or pay, leading to low adoption. Free options lack advanced features like automatic school calendar sync and text reminders for non-app users.
The product is an affordable co-parenting SaaS that provides a unified calendar view through circles, allowing separate accounts, automatic syncing, and text notifications to ensure seamless communication without forcing payment on both sides.
To build the MVP, start with a web app using Firebase for real-time sync, integrate Google Calendar for school events, add SMS via Twilio for reminders, and implement basic circle sharing features.
Go-to-market by targeting Reddit communities like r/DivorcedDads, offering free trials, and partnering with family law firms or divorce support groups for referrals.
Price at $10 per month for the paying parent with free access for the other, scaling to thousands of users for recurring revenue potential in the family tech space.
Market potential, competitive landscape, and overall business opportunity.
How painful is the problem? Higher scores mean people are actively suffering and willing to pay.
How easy is this to build as an MVP? Considers technical complexity and time to first version.
Is now the right moment? Market trends, technology readiness, and cultural shifts.
Validate with more Reddit users, prototype calendar sync, test with beta parents
Shared calendar circles
Text message reminders
School calendar auto-sync
Appointment notifications
Separate accounts for each parent
Basic list sharing
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