Tally, a form builder
A bootstrapped, product-led form builder, six years in, with a team of ten.
$501k MRRas reported
- $6MARR
- 10 peopleTeam
- 2.5M+Users
- 43%New users from AI search
- First customers
- The founders' blog shows the first milestone: $1K MRR by March 2021, around their Product Hunt launch.
Mar. 2021 $1K From MVP to Product Hunt launch
- What made it work
- A generous free plan and a "Made with Tally" badge on every form did the early marketing. Now AI assistants recommend Tally, and that's the biggest source of new users.
Copy this
Put a small "made with" link on whatever your users share, and write pages that answer the questions people ask AI assistants about your category.
Skip it if
Your product isn't something users show to other people. The badge only works when every form is seen by someone new.
Source: r/SaaS thread, Sep 2026 (155 upvotes). Numbers are self-reported by the poster. The 43% comes from an onboarding survey, not tracked attribution. The Reddit post links to the company's own blog.