SaaS breakdowns

8 SaaS examples with real numbers, from $1.8k/mo to $6M ARR

Eight software products whose founders posted their revenue, users and what worked. They range from a Chrome extension making $1.8k a month to Tally, a form builder at $6M a year with a team of ten.

One of them is a mistake worth learning from: a lifetime deal the founder estimates cost them $42,000. All the numbers are self-reported and link to the original post.

Checked Sep 25, 2026. Every number links to the founder's own post.

$6M

Tally's ARR, with a team of 10

43%

of Tally's new users come from AI search

$0

Wallper's ad spend for $2,900 in 2 weeks

2 of 8

copied an app that already had users

At a glance: what each one makes a month

Log scale. Converted from daily, weekly or yearly figures where needed.
  1. 1Tally, a form builder$501k MRR
  2. 2An optician who clones proven apps~$35k/mo, 3 products
  3. 3Websites that clients edit in a Google Sheet$500/day
  4. 4A simpler clone of a 200k-user Chrome extension$1.8k last month
  5. ·Wallper, animated Mac wallpapers$2.9k in first 2 weeks
  6. ·ByePhotos, an iPhone photo cleanup appRevenue not shared
  7. ·CleanDesk, built by a former hotel manager~400 users, no revenue
  8. ·The lifetime deal that cost $42k$50.7k one-time

Tally, a form builder

A bootstrapped, product-led form builder, six years in, with a team of ten.

$501k MRRas reported

  • $6MARR
  • 10 peopleTeam
  • 2.5M+Users
  • 43%New users from AI search
First customers
The founders' blog shows the first milestone: $1K MRR by March 2021, around their Product Hunt launch.Mar. 2021 $1K From MVP to Product Hunt launch
What made it work
A generous free plan and a "Made with Tally" badge on every form did the early marketing. Now AI assistants recommend Tally, and that's the biggest source of new users.

Copy this

Put a small "made with" link on whatever your users share, and write pages that answer the questions people ask AI assistants about your category.

Skip it if

Your product isn't something users show to other people. The badge only works when every form is seen by someone new.

Source: r/SaaS thread, Sep 2026 (155 upvotes). Numbers are self-reported by the poster. The 43% comes from an onboarding survey, not tracked attribution. The Reddit post links to the company's own blog.

An optician who clones proven apps

A former optician who learned to code from a YouTube course and now runs three products, including StoryShort.ai, an AI video generator.

~$35k/mo, 3 productsas reported

  • ~$35k/moAll three products
  • ~$20k MRRStoryShort.ai
  • 15 hrs of YouTubeLearned to code from
Where the idea came from
They stopped looking for original ideas and started rebuilding apps that already had traction.I can just find apps that are already working, make them a bit better, and launch fast
First customers
Each new product launches straight away with paid ads to test demand.Launch immediately with ads to test demand
What made it work
Only build what already sells, which you can see from its ads or its search traffic. Ads show within days whether the copy sells too.

Copy this

Look for apps that are running ads or ranking in search, because that means they make money. Build a better version for one group of users and test it with a small ad budget.

Skip it if

You can't afford to lose money testing ads. Ad spend isn't included in the $35k.

Source: r/SaaS thread, Sep 2025 (216 upvotes). Numbers are self-reported by the poster. The post promotes the founder's interview elsewhere, and the revenue is gross.

Wallper, animated Mac wallpapers

A Mac app for 4K animated wallpapers, with no login and no subscription.

$2.9k in first 2 weeksas reported

  • $2,900In 2 weeks
  • 352Paying users
  • 4,530Active users
  • $0Ad spend
Where the idea came from
They built it for themselves first.A simple idea that I originally built for myself.
First customers
No audience and no budget, so they shared the build on Reddit, X and Product Hunt.I had no followers, no audience, and $0 in budget. So I started sharing the journey. Reddit, Twitter, Product Hunt.
What made it work
Something people see and want the moment they see it, sold for a one-time price, with no login in the way.

Copy this

Visual products spread through screenshots and screen recordings. If yours looks good, lead every post with a video of it working.

Skip it if

You need recurring revenue. One-time sales have to keep coming from new buyers.

Source: r/passive_income thread, Jul 2025 (458 upvotes). Numbers are self-reported by the poster. Revenue is gross, before App Store or payment fees.

04Chrome extension▲ 253 on r/EntrepreneurAnonymous, unverified

A simpler clone of a 200k-user Chrome extension

A Chrome extension for switching between AI models, built as a cleaner version of one that already had 200k users.

$1.8k last monthas reported

  • $1.8kLast month
  • 2 monthsBuild time
  • 200kThe original's users
Where the idea came from
They wanted the tool, found a cluttered version with 200k users, and built a simpler one.So I built a simpler version. Same core idea. Way cleaner.
First customers
Slow at first: about 10 users, then 50, then 100.First few weeks were slow. Maybe 10 users. Then 50. Then 100.
What made it work
200k users proved the demand. The clone won the users who found the original too cluttered.

Copy this

Read the 1 to 3 star reviews of a popular extension. If they keep saying "too complicated", a simpler version has a market.

Skip it if

You're expecting fast growth. It took weeks to reach 100 users.

Source: r/Entrepreneur thread, Oct 2025 (253 upvotes). Numbers are self-reported by the poster. The extension isn't named. The post follows almost the same template as other "clone and simplify" posts.

05Websites▲ 1.1k on r/passive_incomeAnonymous, unverified

Websites that clients edit in a Google Sheet

An automated system that sends 1,000 personalized demo websites a day to local businesses. Each client edits their own site from a Google Sheet.

$500/dayas reported

  • $500Per day
  • 1,000Demo sites sent daily
  • 10Manual sales, month one
Where the idea came from
Local business owners want new websites but are afraid of getting stuck with an agency that charges for every change.They want new ones but they’re terrified of one thing: being trapped.
First customers
Ten sales by hand in the first month, then the outreach was automated.After validating manually (got 10 sales in the first month), built automation that runs daily
What made it work
It removes the reason owners say no: they can change their own hours and prices in a spreadsheet they already know.

Copy this

Find the objection that kills sales in your market and build the product around removing it. Sell ten by hand before automating anything.

Skip it if

You're not comfortable with cold outreach at volume. 1,000 unsolicited demos a day can land in spam.

Source: r/passive_income thread, Jan 2026 (1,126 upvotes). Numbers are self-reported by the poster. "$500/day" isn't split into revenue and profit, and the tool costs aren't given.

ByePhotos, an iPhone photo cleanup app

An iOS app that finds duplicate photos and compresses large videos.

Revenue not sharedas reported

  • 15,000+Free-promo downloads
  • $0.99/moLaunch price
  • +80%Revenue after the 2nd promo
  • 150 at 4.9Reviews now
Where the idea came from
Their own photo library was full of burst shots and big videos, and no cleanup app felt right.I started this app mostly for myself. My photo library was filled with burst photos from travels, lots of random shots, and large videos I wanted to keep
First customers
A 3-day free lifetime license, shared on X and a few forums.I posted about it on Twitter and a few other forums, and made the lifetime license free for 3 days
Costs and time
Two months of spare time for the first version.I spent two months of spare time building the first version of this app
What made it work
The free promo got a burst of downloads. A second promo, after fixing a broken review prompt, brought 62 new ratings and lifted revenue 80%.

Copy this

Check that your review prompt actually shows up before running a promo. The founder estimates the first promo should have brought about 150 reviews.

Skip it if

You're looking for a clear success story. The founder says it isn't one yet.

Source: r/iOSProgramming thread, Apr 2025 (169 upvotes). Numbers are self-reported by the poster. No dollar revenue is given, only percentages and download counts.

CleanDesk, built by a former hotel manager

Software for hotel housekeeping, room status and maintenance requests.

~400 users, no revenueas reported

  • ~400Users
Where the idea came from
Years of running hotel operations and fighting the same coordination problems.I spent years managing hotel operations and constantly struggled with housekeeping coordination, room status tracking, and maintenance communication.
What made it work
The founder knew the problem from years of doing the job, so the product fit the work from the start.

Copy this

Your last job is a source of ideas. Write down the three things you fixed with spreadsheets or group chats there.

Skip it if

You've never worked in the industry you want to build for.

Source: r/SaaS thread, Jun 2026 (325 upvotes). Numbers are self-reported by the poster. A short post: the 400 users aren't split into paying and free, and there's no revenue.

08SaaS▲ 863 on r/SaaSAnonymous, unverified

The lifetime deal that cost $42k

A SaaS founder who sold a lifetime deal on AppSumo to raise cash and regretted it 18 months later.

$50.7k one-timeas reported

  • 340Deals in 2 weeks
  • $50,660Raised
  • $42kTheir estimate of the cost
  • 12 vs 54NPS, lifetime vs monthly
Where the idea came from
They needed cash to keep building.Needed cash to fund development.
First customers
AppSumo's audience of deal hunters, which the founder says wasn't the right market.The AppSumo crowd isn't your target market. They're deal hunters who buy everything and use nothing.
What made it work
A lesson rather than a win: $149 for life on a $39/month product raised cash fast, then brought 3x the support tickets and much lower satisfaction.

Copy this

If you need cash, offer a discounted annual plan instead. If you do run a lifetime deal, cap it (the founder suggests 50 units) and skip it if you have ongoing server costs.

Skip it if

You're considering a lifetime deal for a product with real per-user costs.

Source: r/SaaS thread, Dec 2025 (863 upvotes). Numbers are self-reported by the poster. The $42k is the founder's own estimate (half price, 14 months average retention), not observed revenue.

What they have in common

  1. 01

    Proven demand first

    Two of these rebuilt products that already had users and made them simpler or better. The 200k users on the original were the validation.

  2. 02

    Sell by hand before you automate

    Ten manual sales came before 1,000 automated demos a day. A small ad test came before any SEO.

  3. 03

    The product markets itself when it's seen

    Tally's badge, Wallper's screenshots and a promo that spread on X. Products that other people see do their own marketing.

  4. 04

    Pricing mistakes are expensive

    $0.99 a month kept ByePhotos' revenue low, and a lifetime deal cost an estimated $42k. Charge more than feels comfortable at the start.

Questions

What are examples of successful small SaaS businesses?

Tally, a form builder, reports $6M ARR with a team of 10. A former optician runs three apps at about $35k a month. A Chrome extension that simplified a 200k-user rival made $1.8k last month. Wallper, a Mac app, made $2,900 in its first two weeks.

How do small SaaS products get their first users?

In these examples: posting the build on Reddit, X and Product Hunt; a 3-day free promo; ten sales by hand before automating outreach; and paid ads on launch day to test demand.

Is a lifetime deal a good idea for a SaaS?

One founder sold 340 lifetime deals at $149 for $50,660, then saw 3x the support tickets and an NPS of 12 against 54 for monthly customers. They estimate it cost $42k and now suggest a discounted annual plan, or capping a lifetime deal at 50.